GRACIE BLOOM CARES PRIVACY POLICY
Last Updated: August 20, 2026
GracieBrand LLC, doing business as Gracie Bloom CARES (“Gracie Bloom CARES,” “we,” “our,” or “us”), respects your privacy and understands the importance of protecting the personal information families share with us while exploring senior living and care options.
This Privacy Policy explains what information we may collect, how we use and share it, and the choices you may have regarding your information. This Policy applies to information collected through our website, forms, email, telephone conversations, and other interactions with Gracie Bloom CARES.
By using our website or services, you acknowledge the practices described in this Privacy Policy.
INFORMATION WE MAY COLLECT
We may collect information that you voluntarily provide to us, including:
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Name, email address, telephone number, and mailing address
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Information about the individual seeking senior living or care
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Preferred geographic location
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Current living situation
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Desired timeline for a move
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Care needs, mobility needs, memory-care needs, and other information relevant to identifying appropriate senior living options
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Budget, financial resources, insurance or benefits information, and anticipated methods of paying for care
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Senior living communities already contacted, toured, or being considered
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Preferences relating to amenities, lifestyle, location, room type, and services
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Communications you have with our advisors
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Other information you choose to provide to us
Because we help families evaluate senior living and care options, some information you voluntarily share with us may relate to health, care needs, or other sensitive personal circumstances. We use this information only as reasonably necessary to assist you, communicate with you, and provide the services you request.
INFORMATION COLLECTED THROUGH OUR WEBSITE
When you visit our website, certain information may be collected automatically through cookies, analytics tools, or similar technologies. This may include:
IP address
Browser and device type
Pages visited
Date and time of visits
Referring website
General geographic information
Website interactions and usage information
We may use this information to operate our website, understand how visitors use it, improve our services, measure marketing effectiveness, and protect against fraud or misuse.
HOW WE USE YOUR INFORMATION
We may use your information to:
Provide personalized senior living guidance
Understand your family's needs, preferences, timing, and financial considerations
Research and recommend senior living communities and care options
Coordinate tours, assessments, follow-up conversations, and next steps
Communicate with you regarding communities you are considering
Advocate for you during the senior living search and transition process
Communicate with senior living communities and other providers on your behalf
Respond to questions and requests
Improve our website, services, and family experience
Maintain business and referral records
Prevent fraud and protect the security of our services
Comply with applicable legal and regulatory obligations
Our advisory services are provided at no cost to families. Gracie Bloom CARES may receive a referral fee from a participating senior living community when a family we assist chooses to move into that community.
HOW WE MAY SHARE YOUR INFORMATION
To provide our services, we may share relevant information with third parties when reasonably necessary to assist with your senior living search.
This may include:
Senior Living Communities and Care Providers
We may provide information to communities or providers that may be appropriate for your needs so they can answer questions, determine availability, evaluate care needs, schedule tours or assessments, and assist with the potential move-in process.
Service Providers
We may use trusted companies that provide services such as website hosting, customer relationship management, email communication, analytics, accounting, technology, and administrative support.
Professional Resources
At your request or when appropriate to assist you, we may connect you with resources such as home-care providers, real estate professionals, downsizing or moving professionals, elder-law resources, veterans' benefits resources, or other senior-care professionals.
Legal or Safety Requirements
We may disclose information when reasonably necessary to comply with applicable law, respond to lawful requests, protect our rights or the rights and safety of others, investigate fraud, or protect the integrity of our business.
We do not sell your health or care information to senior living communities or other organizations for unrelated purposes.
YOUR CHOICES
You may ask us at any time to:
Update or correct information we maintain about you
Stop contacting you for marketing purposes
Limit future communication
Request information about personal information we maintain
Request deletion of certain personal information, where applicable
Certain information may need to be retained for legitimate business, accounting, contractual, legal, or regulatory purposes.
Residents of certain states may have additional privacy rights under applicable state law, including rights to access, correct, delete, or obtain information regarding the use or disclosure of their personal information.
To submit a privacy request, please contact us using the information below.
EMAIL COMMUNICATIONS
If you receive marketing or informational emails from Gracie Bloom CARES, you may unsubscribe from promotional communications at any time by using the unsubscribe option provided in the communication or by contacting us directly.
We may still send non-promotional communications when necessary to respond to an inquiry or provide services you have requested.
TEXT AND TELEPHONE COMMUNICATIONS
If you provide us with a telephone number, we may contact you by telephone or text when appropriate to respond to your inquiry, provide requested senior living assistance, coordinate tours or services, or communicate regarding your search.
Message and data rates imposed by your wireless carrier may apply.
COOKIES AND ANALYTICS
Our website may use cookies and similar technologies to improve functionality, understand website usage, remember preferences, and measure the effectiveness of marketing.
Your browser may allow you to block or delete cookies. Certain website features may function differently if cookies are disabled.
INFORMATION RETENTION
We retain personal information for as long as reasonably necessary to provide requested services, maintain appropriate business records, comply with contractual and legal obligations, resolve disputes, and protect our business and the families we serve.
Retention periods may vary depending on the type of information and the reason it was collected.
DATA SECURITY
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.
However, no website, electronic communication, or data storage system can be guaranteed to be completely secure. We therefore cannot guarantee absolute security of information transmitted electronically.
CHILDREN'S PRIVACY
Gracie Bloom CARES services are intended for adults seeking information regarding senior living and care. Our services are not directed toward children under the age of 18, and we do not knowingly collect personal information directly from children.
THIRD-PARTY WEBSITES
Our website may contain links to senior living communities, service providers, or other third-party websites.
Gracie Bloom CARES is not responsible for the privacy practices, security, content, or data collection practices of third-party websites. We encourage you to review the privacy policies of any website you visit.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically to reflect changes in our services, technology, business practices, or applicable law.
When we make changes, we will update the “Last Updated” date at the top of this Policy. Your continued use of our website or services following an update constitutes acknowledgment of the revised Policy.
CONTACT US
If you have questions about this Privacy Policy or would like to make a privacy-related request, please contact:
Gracie Bloom CARES
GracieBrand LLC